The Market Analysis covers the following aspects
Description of the market
We identify and evaluate the target market for your product. This includes an assessment of the market size as well as current market developments as well as new trends.
Research of the relevant target group
Through target group analysis, we gain relevant insights into the potential target group and their buying habits, which may be very different from what you know in your home country.
In the course of a market analysis, you will also learn who the future competitors in the foreign market are and how the competition in your industry behaves and shapes itself in general.
We provide an assessment of the market potential of your product. In doing so, we include tax law and company-specific issues.
Development of a strategy
Based on the above steps, we develop a vision and strategy from a marketing perspective. When assessing the expansion project, we take into account, among other things, your company structure (SWOT analysis).