Translating a website is not the same as localising it. Localisation is the adaptation of a website to the needs of a given country (it is not just a language translation). Every market has its own customs, uniqueness and differences, which we know well, and that’s why we can help you take your business to the next level.
Successful localisation can be said when the customer does not even notice that the company they are buying or ordering services from is actually foreign. A properly localised website has all the elements of the local language, it is spelling, grammar, and stylistics and also takes SEO into account.
By localising you get a trustworthy website in a given market that is precisely tailored to the target group. It meets all the standards expected by the user in that country. The site visitor will feel confident that your site is professional, clear, and user-perfect, which increases the likelihood that they will complete the desired conversion on the site, whether it is a registration or a purchase, for example.
For e-shops, localisation is particularly important as there are multiple factors to make the most of and attract more customers. From the customer’s point of view, it is all about the so-called user experience (UX), i.e., for example, that the localised website uses a trusted local courier service that customers in the market already know well, that the customer support phone number has the country code or that they hear a native speaker when contacting customer support.
Before we start working with you, we will need as much information as possible from you so that we can best localise your website for that market. What does this mean in practice?
In summary, all the information will help to make your target audience as satisfied as possible. It’s okay if you do not know the exact answer to some points. Our team is made up of experts with a wealth of experience who have already helped many clients and used the necessary analysis and research to find the information they need.
