Site localization analysis
Good localisation means that the user will not even notice that they are browsing a foreign website. We watch not only spelling and stylistics, but also cultural nuances in UX or payment method preferences, so that even you are accepted abroad!
Why do you need a location analysis?
How do we proceed with the localization analysis?
01We'll get to know your business
- Before we start working with you, we will need as much information from you as possible so that we can best localize your website for the market.
- This will help us with: target group definition, communication style, brand position in the market, competitor analysis, USP or buying process.
- We analyze user data from your accounts, including Google Analytics, Microsoft Clarity, Hotjar and other tools.
02Let's start with the texting
- A native speaker will review the key pages of your website - homepage, one category page, one product page, contact, about us, cart and lead form.
- We will suggest edits focused on spelling, grammar, punctuation and stylistics with an emphasis on SEO and marketing tone of communication.
- We also delve into revising meta data - meta descriptions, page titles and URLs.
03What is the user experience?
- We analyse your homepage and product pages from a user experience perspective and show you how to better communicate your sales pitch and trust signals to your customers, or how to set up payment methods and shipping and return options.
04We will check the ordering process
- We will review your shopping cart and ordering process with regard to user experience and legal aspects. For example, we also check whether completing your order process is considered a legally binding purchase in the country in question.
- If you don't have a shopping cart, we will review the user's conversion journey and suggest points for improvement.
05Let's not forget the legal aspects
- We'll check that your website complies with the legal requirements for online shops in your country (and the EU). We analyse your privacy policy, cookie banner, footprint and cancellation policy.
- Our legal recommendations are not binding - we are not lawyers - but we do base our recommendations on market best standards and practices in the countries where our specialists are directly from or have lived for a substantial part of their lives.
Why do you need location analysis from evisions?
Experience from 17 markets
We operate in 17 European markets where we are trusted by companies such as Notino, Generali, Livesport, New Yorker, Douglas and Heureka, both in the B2C and B2B segment. We mainly specialize in DACH, CEE, the Balkans, Iberia and the UK.
7 years of experience
For 7 years now we have been specialising in the extremely growing CEE and DACH region, which is characterised by a high level of distrust towards Central and Eastern Europe, but we can already cope with this.
International team
We have an international team of 8 native speakers and marketing expansion experts from different countries right here in Prague. We already know Germany, Poland, Slovakia, Austria and Hungary as well as the Central Bohemian Region.
The largest companies
You won't find many better examples of foreign expansions from the Czech Republic than Notino, Livesport, Eurowag and FTMO and we had the privilege to be there for all of them. We've helped New Yorker or Douglas into the Czech Republic, so we know the other side of the story.
Work with us
Why us?
- Dozens of analyses performed
- 17 European markets
- 7 years of experience - Specializing in CEE and DACH
- International team - 8 native speakers
- Strong know-how - Data, partners, expansion across Europe
- Proven track record - Notino, Livesport, Eurowag, FTMO
- We can analyse in Slovak, English, German, Polish or Hungarian
Brands that trust us:
Prague Ranger
Douglas
Gentleman Store
Kytary.cz
Certificates
FAQ
What is the difference between localization and translation?
Translating a website is not the same as localizing it. Localisation is the adaptation of a website to the needs of a given country (it is not just a language translation). Every market has its own customs, uniqueness and differences, which we know well, and that's why we can help you take your business to the next level.
What does localisation help you with?
Localization gives you a trustworthy website in your market that is precisely tailored to your target audience. It meets all the standards expected by the user in that country. The site visitor will feel confident that your site is professional, clear, user-perfect, which increases the likelihood that they will complete the desired conversion on the site, whether it is a registration or a purchase, for example.
For e-commerce stores, localisation is particularly important as there are multiple factors to make the most of and attract more customers. From the customer's point of view, it is all about the so-called user experience (UX), i.e., for example, that the localised website uses a trusted local courier service that customers in the market already know well, that the customer support phone number has the country code or that they hear a native speaker when contacting customer support.
How long does a localization analysis take and how much does it cost?
Processing time: usually 4-6 weeks from signing the contract (depending on capacity). Price depends on the size of the site and the scope of the analysis. Starting price: From 39 000 CZK excluding VAT (one-time payment).
Does the localization analysis also include checking UX elements on the website?
Basic analysis includes general UX recommendations according to best practices, inspirational competitor analysis and standards in your market segment.
It can be extended with user data and UX methods such as A/B testing, mini-site surveys, rage click analysis and heatmap. Expect a price increase of at least 15h. More information about UX analysis can be found here.
In which markets can we provide you with a localisation analysis?
We can analyse the following markets: german, austrian, swiss, french, hungarian, polish, english, croatian, dutch, belarusian, russian, ukrainian, slovakian, czech.