Competition analysis - What is included?
Determination of your web competitors
Not all of your business competitors in real life may be your competitors online. Just as it is difficult to keep track of all competitors you may not be even aware of the existence of some online competitors since they are not represented by physical outlets.
General research of traffic sources
In our competition analysis, you will see an overview with the traffic sources your competitors use. It allows you to find new channels for attracting more customers.
Analysis of competitor backlink profiles
We estimate the strength of competitor domains in terms of their backlinks and define a gap between your backlinks and the backlinks of competitors so you can see the direction you should move.
We look over the market for industry-specific requirements, regulations or trends to give recommendations on the localization of your website in accordance with the norms of the target country.
Competitor content and keyword research
We compare the keywords and content of your competitors with your website, search for some gaps and creative content ideas that might be implemented on your website.
We analyze the competitor websites to find different features, USPs and services such as payment and shipping methods, discounts, localization aspects that can be implemented on your website and result in a better user experience and increase conversion rate due to added value.