Expansion abroad

• Market research and analysis
• Competitor research
• Website localisation and content
• Keyword analysis
• Conversation and user experience analysis
• Creation of a content plan
• E-Mail Marketing
• Migration of the old website to the new one
• Building local partnerships (influencers, bloggers, agencies, etc.)
• Ongoing SEO and UX
• Targeted online PPC campaigns (Google, Facebook, Linkedin, etc.)
• Social media
• Amazon

Our greatest experience is in the DACH and CEE regions, namely Germany, Austria, Poland and Hungary.
We also have a strong focus on markets in the UK, France, the Netherlands, Spain, Romania, Belarus and Slovenia.
However, we have also worked with clients in more distant markets, including the United Arab Emirates and the USA.

The costs of expansion vary significantly depending on the target market. For example, paid campaigns in Germany will cost you significantly more than in Poland due to the higher cost per click. Similarly, optimizing a website in Austria will be more affordable than in Switzerland, where you have to work with four official languages.

The total investment also depends on the individually tailored service package - depending on which activities you arrange in-house and what you need external support with.

However, we recommend not to underestimate the costs associated with expansion.

Choosing the right market depends on several factors, including the demand for your product or service, competition, marketing costs and the specifics of the region. In general, the first expansion is usually easiest into a country that is geographically and culturally close to the original market - for example, Czech companies often choose Slovakia or Poland.

We can help you analyse relevant data such as search volumes, price competition or paid campaign costs and recommend the market with the greatest potential for your growth. Each market has its own specifics, so we will design a tailored strategy for you.

Key factors to watch out for include:

• Language and localisation - Translation is not enough, a thorough localisation of the content is required to take into account the cultural nuances, terminology and communication style of the target country.
• Legal and tax regulations - Each market has its own rules regarding VAT, data protection (e.g. GDPR in the EU) or advertising. Ignorance can lead to problems and penalties.
• Competitive environment - Before embarking on expansion, it is crucial to analyse the competition, their pricing policies and marketing strategies.
• Marketing costs - Cost per click (CPC) or other forms of advertising can vary significantly from country to country, which will affect the return on investment.
• Logistics and customer support - Availability and speed of delivery plays a vital role in e-commerce. It is equally important to have customer support in the language of the target country.
• Currency and payment methods - Customers expect to be able to pay in their local currency and preferred payment methods (e.g. in Germany, bank transfer is common, whereas in the US, credit card is more common).