Keyword analysis
If you want to be visible in search engines, you can't do without it. Keyword analysis is the cornerstone of any website and its online marketing strategy. With a "keyword analysis" you will get to know your target audience and get the basis not only for web development, but also for general business decision making.
Why do you need keyword analysis?
How do we go about creating a keychain?
01We know your business
- First, we get to know your business and market and find out what the specifics are. We identify your competitors and see who your customers are. Existing and potential.
02We collect data
- We then collect all keywords and search queries that are related to your business, whether directly, marginally or just theoretically.
- For this we use Google Search Console and paid analytical tools such as Marketing Miner, Ahrefs, SEMrush or Collabim. But we also look at the work of our competitors.
03We process the data
- The next step is working with data. Tools like Marketing Miner, Ahrefs or Collabim first help us with keyword propagation and provide us with datasets of tens to hundreds of thousands of keywords (depending on the size of the industry).
- We then cleanse the entire dataset of irrelevant and unrelated terms to your business. Hand in hand with this, we classify the keywords into categories and logical clusters and deliver them in the form of clear contingency tables.
04Evaluate the data
- While keyword analysis alone is an important basis for further web development, without specific recommendations it can easily end up in a drawer.
- That is why we will also pull out specific and clearly graspable conclusions, recommendations and direction on how to develop your website from the collected data. To do this, we use a dashboard in Looker Studio to look beyond the underlying data in Excel.
05We will forward the output and recommendations
- We will provide you with clearly processed data and outputs and recommend follow-up steps.
What does our output look like?
Full list of keywords
- A master list of all keywords with all the essential data - search rank, position, competition, CPC, seasonality, landing pages and so on.
- Working with this list is especially useful for specialists who filter different combinations of data as needed.
Contingency tables
- The keyword classification allows you to create clear contingency tables that give a clear hierarchy of keywords and their topics. They group keywords into logical units and make it easier to work with the data.
Accompanying document
- A dashboard in Looker Studio to help you understand keyword analysis 100%, learn how to work with it, and most importantly, point out the biggest opportunities.
- Beyond the normal keyword dashboard, it visualizes data at the landing page level of your website.
- Recommendations for next steps are also included.
Why put yourself in our hands?
How we and ČSOB Pojišt'ovna increased blog traffic by 620% thanks to featured snippets
- increased traffic to the blog about
620 %
- WEBTOP100 SEO of 2021
2nd place
ČSOB Pojišt'ovna came in 2nd place in the WebTop100 competition in the SEO of the Year 2021 category. We decided to share part of the work behind the project, which shows how to make the most of the combined expertise of an SEO specialist and a senior copywriter, in this case Petr Hlaváč and Dana Grófová.
An 888% increase in unpaid traffic worth hundreds of thousands of crowns per month. AutoPalace SEO success secrets
- increase in unpaid traffic by
888 %
- Internet Effectiveness Awards competition
first place
In this case study, we look at the strategic approach, initial challenges and key steps that led us to great results and first place in the prestigious Internet Effectiveness Awards (IEA) in the performance marketing category.
AutoPalace
The first step is up to you
Why us?
- Hundreds of satisfied clients, including fintech and telco market leaders
- Thousands of analyses performed for the largest companies and e-tailers
- Proven results and prestigious SEO awards
Our expertise confirmed
FAQ
How long does it take and how much does it cost?
The work of a linkbuilding specialist, as well as the business model of cooperation, depends primarily on the definition of a measurable goal (so-called KPI). KPIs are based on the target amount of links obtained and the time required for the activities. However, we most often use the following models or some combination of them.
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Fixed flat rate You pay a fixed amount each month and know exactly what activities we perform for you each month.
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Hourly rate Each month you only pay for the actual hours worked, which we first agree in advance and then report back to you clearly.
We always determine the price of linkbuilding cooperation individually depending on business goals, link profile status, industry specifics and market position. Additional media and content creation costs may also be included.
Do you use artificial intelligence to create your analysis?
Yes - we are trying to automate the research and repetitive activities of creating the analysis to leave as much time as possible for interpreting the conclusions.
Isn't SEO already dead?
It's not. Search will always work in some way - whether it's classically on Google and Seznam or in AI chatbot and voice assistant interfaces. SEO will certainly undergo a transformation and may be called GEO (Generative Engine Optimization) in the future, but some form of optimizing the findability of sites online will always be relevant.