Site migration from an SEO perspective
Website migration is a demanding process that requires precision and sufficient experience. If you're facing a rebranding, redesign or changing hosting, rely on our capable specialists to help you with your site migration.
Why should you keep an eye on SEO when migrating?
How do we proceed when migrating a website?
01We will find out the reasons for migration and its goals
We will let you brief us in detail to learn about the reasons for the migration and the changes that await the site.
02We set up processes
- We will create a migration checklist divided into 3 sub-phases with individual tasks. It includes key responsibilities for all stakeholders - client, SEO specialist, development, UX, analyst and so on.
03In the pre-migration phase, we'll plan everything
- We will confirm with you all the responsibilities we have to take on our side. At a minimum, this should be a technical SEO audit of the new site's test environment (called staging) and an SEO check immediately after launch. We should also keep an eye on the redirection map and its correct implementation. However, we can provide more activities related to migration - everything depends on individual agreement.
04Moving on to the migration process
- From the deployment of the test environment to the first day of the launch of the new website is the most work on our side. We will be on hand at all times.
05We monitor and evaluate
- After the migration, intensive checks and monitoring are needed - indexing of new pages, development of organic positions and performance and so on. We continuously monitor site simulation crawls and developments in internal tools such as Google Search Console and Google Analytics.
What does our ascent look like?
The entire migration process from the SEO perspective is usually recorded in shared tables - a checklist that reflects all tasks related to the migration, including their status and possible comments.
We realize that not everything can be fixed before the site launches - that's why we divide the recommendations into TOP priority ones to be solved before the new site launches and more "developmental" tasks that can be solved after the redesign itself.
You'll also be aware of new tasks that have arisen during the migration or pomigration check itself - these are non-SEO phenomena such as UX overlaps.
Why us?
An 888% increase in unpaid traffic worth hundreds of thousands of crowns per month. AutoPalace SEO success secrets
- increase in unpaid traffic by
888 %
- Internet Effectiveness Awards competition
first place
In this case study, we look at the strategic approach, initial challenges and key steps that led us to great results and first place in the prestigious Internet Effectiveness Awards (IEA) in the performance marketing category.
AutoPalace
How we and ČSOB Pojišt'ovna increased blog traffic by 620% thanks to featured snippets
- increased traffic to the blog about
620 %
- WEBTOP100 SEO of 2021
2nd place
ČSOB Pojišt'ovna came in 2nd place in the WebTop100 competition in the SEO of the Year 2021 category. We decided to share part of the work behind the project, which shows how to make the most of the combined expertise of an SEO specialist and a senior copywriter, in this case Petr Hlaváč and Dana Grófová.
Why do the SEO part of the migration with us?
Expertise
Our team consists of well-trained and top specialists in the field.
Experience
We have extensive experience with migrations on smaller and larger projects such as foodora.cz, moneta.cz, runczech.com and others.
Flexibility
Each migration is individual and we are always able to fully adapt to the needs of each client.
Demonstrable results
We have successful SEO migrations behind us, for which we can prove the results and references.
The first step is up to you
Why us?
- Several smaller and larger migrations behind us
- Hundreds of satisfied clients
- Proven results and prestigious SEO awards
Our expertise confirmed
FAQ
And how much does it cost?
Each redesign and migration is individual, it depends on the amount of changes, the size of the site, responsibilities on our side and so on. As a rough guide, prices can vary as follows:
- Smaller migrations - 26 250 CZK to 38 500 CZK
- Medium migration - 38 500 CZK to 52 500 CZK
- Large migrations - from 52 500 CZK
What is site migration?
Website migration from an SEO perspective involves transferring the structure, content and technical factors of your website to a new platform. When changing URLs, it is essential to properly redirect the old URLs to the new ones. This process is usually done when redesigning a site, changing the site architecture, moving to a different hosting or changing the content management system (CMS).
What is web crawlability?
Web crawlability refers to the ability of users and search engine robots to easily navigate and navigate a website. From the users' point of view, it is about intuitive navigation that allows them to find the desired content quickly without unnecessary obstacles. From a technical perspective, it includes optimizing the site structure, internal linking, proper setup of files such as sitemap.xml and robots.txt, and efficient use of the crawl budget for search engines. A well-optimized crawl primarily ensures better indexing of the site in search results, but it also increases user satisfaction and promotes conversions.