01Initial workshop with the client
Objective: Understanding the service, business context, goals, priorities and alignment of collaboration → setting expectations from the UX audit.
Timing: Week 1 of collaboration
UX audit
Are your customers slipping through your fingers, leaving the site and not completing their purchases? Then you need a UX audit - a clear list of changes to improve the business efficiency of your website. The audit will show you what problems people are encountering and how to fix them.
What will a UX audit bring you?
How we proceed in a UX audit
02Discovery phase
Objective: Broad understanding of users (what users do on the site and why)
Activities: Analysis of current state via GA4 tools, Clarity + chatbot data, call center data. Perform test orders. We will benchmark - inspire by analyzing competitor solutions. We will deploy a survey - for example a form of on-the-web survey.
Timing: Week 2 of collaboration
Sample on-the-web survey:
03Define Phases
Objective: Clear data formulation, description of friction points and design of optimization steps
Activities: Completion of data collection, description of data and identification of bottlenecks, suggestions for optimization of friction points accompanied by screenshots of the correct solution
Timing: 3rd week of collaboration
Behavioral data demonstration:
04Finalisation and presentation
Objective: Prioritise edits according to impact on conversions or other client objective.
Activities: Prioritization of edits and also by next action steps (edit straight away - no A/B testing required, requires further A/B testing...). Presentation of key findings and discussion of next steps (handle on your own, need to develop A/B testing plan and execute testing...)
Timing: Week 4 of the collaboration
Sample output:
How we think about it
Synergy of SEO and UX
We look at data differently. We learn about our users from their search patterns, we can analyze SEO data and optimize the website not only for users but also for search engines.
Deep understanding of users
Our team of pros is dedicated to understanding your customers' needs and behaviors, and we know that the first interaction leads to long-term loyalty.
Comprehensive approach
Our analyses cover technical aspects as well as design, content and user behaviour. We help you improve the user experience and enhance customer satisfaction at every stage of the shopping journey.
Practical solutions
Our flow is efficient. We don't just give you a diagnosis, we directly propose a concrete and effective solution.
Long-term cooperation
We are not just service providers, but partners for long-term successful business.
Why put yourself in our hands?
The first step is up to you
Why us?
- Individual approach - We tailor each project to the client's needs.
- Clear deliverables - No chaos in numbers. Clear recommendations.
- Dozens of audits under our belt - We know where to look for weaknesses.
- Strong know-how - We rely on data, research and proven methods.
These brands trust us:
FAQ
How long does it take to conduct a UX audit?
The length of the audit depends on the size and complexity of your site. We usually deliver the audit within 4 to 6 weeks, but we will set the exact time frame in the quote according to your needs.
What chapters does the UX audit contain?
The UX audit contains chapters according to the client's priorities, which we clarify at the beginning of the cooperation. If the client doesn't come up with the priorities themselves, we will determine the content of the audit at our discretion after looking at the data.
Example of audit content:
- usability on mobile devices - responsiveness and accessibility
- optimization of forms
- analysis of the shopping cart and ordering process
- buttons and their surrounding content
- loading speed and Web Vitals (factors for ranking pages from an SEO perspective)
- navigation elements (mega menu, footer, breadcrumb navigation)
- internal search
- social proofs and references
- homepage analysis ...
What is the output of the audit?
Document and presentation in PDF:
- Clear prioritization of all tasks in the introduction of the document
- Draft edits in a clear tabular layout across the document
- Commentary on what is wrong with the current solution and why
- Screenshot of the problem (in heatmap, in Google Analytics data, in user behavior videos...)
- Description of the problem + screenshot of the solution if applicable
- Priority
- Indication of the need for development involvement
- Indication of need for testing