SEO strategies
SEO strategy should not be missing from any marketing planning if there is already a demand for your product online. Do you want to improve your website's visibility and climb as high as possible in the search engines? Rely on a proper SEO strategy that includes specific tactics. And your website will excel even without paid campaigns.
Why embark on an SEO strategy?
How do we go about creating an SEO strategy?
01We set the scope of the strategy
- Will an SEO audit and keyword analysis be needed? What about competitor analysis? Together we will agree on the scope of the SEO strategy and the basis for it.
- In case you have any useful SEO outputs from the past, we'll definitely be happy to use them - it will help us be more effective when creating a new SEO strategy.
02We know your business
- We will get to know your business and the specifics of the market in which you operate. We will analyse your competitors and see who your customers are. Existing and potential.
03We will use the necessary tools
- We use a combination of data from internal tools such as Google Search Console and Google Analytics to create our SEO strategy. However, we also use data from, for example, Screaming Frog crawler and tools such as Marketing Miner, Ahrefs, Semrush, Pagespeed Insights and others.
- We don't forget common sense either, so that we can draw comprehensive conclusions from all the tools and data.
04We identify opportunities and prioritize
- From all initial analyses, we define the main gaps and opportunities for improvement. We do not forget about prioritization, which is based not only on the benefits of optimization, but also on its difficulty (especially on the development side). The strategy includes specific tactics, suggestions and recommendations for optimization.
05We will forward the output and recommendations
- We will provide you with clearly prepared tables and an output document to help you understand and put everything into practice.
- We move on to the optimization itself - recommendations, consultations and clearance of specific steps.
Why SEO strategy from us?
The largest SEO team
We have the largest agency SEO team in the Czech Republic and Slovakia with extensive experience.
Awards
We have a proven track record of regular awards in competitions such as WebTop100 and IEA.
Stable base of satisfied clients
We bring great results to our clients, which we can prove not only with awards in competitions, but also with many satisfied references.
Experience
We have experience with e-shops and lead gen sites, with market leaders and ambitious start-ups.
International projects
We are able to cover not only the Czech and Slovak markets, but also most of Europe.
Why put yourself in our hands?
An 888% increase in unpaid traffic worth hundreds of thousands of crowns per month. AutoPalace SEO success secrets
- increase in unpaid traffic by
888 %
- Internet Effectiveness Awards competition
first place
In this case study, we look at the strategic approach, initial challenges and key steps that led us to great results and first place in the prestigious Internet Effectiveness Awards (IEA) in the performance marketing category.
AutoPalace
How we and ČSOB Pojišt'ovna increased blog traffic by 620% thanks to featured snippets
- increased traffic to the blog about
620 %
- WEBTOP100 SEO of 2021
2nd place
ČSOB Pojišt'ovna came in 2nd place in the WebTop100 competition in the SEO of the Year 2021 category. We decided to share part of the work behind the project, which shows how to make the most of the combined expertise of an SEO specialist and a senior copywriter, in this case Petr Hlaváč and Dana Grófová.
The first step is up to you
Why us?
- Hundreds of satisfied clients, including fintech and telco market leaders
- Thousands of analyses performed for the largest companies and e-tailers
- Proven results and prestigious SEO awards
Our expertise confirmed
FAQ
How long does SEO strategy take and how much does it cost?
The processing time is usually 3 to 5 weeks depending on the scope and current capacities.
The price varies according to the size of the site and the agreed scope of the strategy and background analyses.
The price is usually in the range of:
- Smaller website - 26 250 CZK to 43 750 CZK
- Medium website - 43 750 CZK to 61 250 CZK
- Large website - from 61 250 CZK
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website, which aims to improve organic (unpaid) positions in search results (in SERPs). This means that when people search for information related to certain content, they are shown (apart from advertising) the most relevant and, more importantly, user-optimised websites.
Why should I invest in SEO and not PPC?
If your business is more of a 100-meter sprint than a marathon, pour everything into PPC. But if you're building a long-term sustainable business, you'll do much better and ultimately much cheaper with quality SEO.
Search engine optimization will bring you organic traffic and with it, amazing independence from paid campaigns and high credibility. Of course, it is ideal to use a combination of both activities as they complement each other effectively.