SEO competitor and content gap analysis
Know your competition in SEO. Why? Find out what its strengths and weaknesses are and where your business can outperform it. Tap into your potential and take your business to the next level. Content gap and/or competitor analysis will provide you with useful data that, when capitalized on, will improve your website's performance.
What SEO competitor analysis can help you with
How do we go about creating SEO and content gap analysis?
01Let's confirm the scope of the analysis
- Competitor analysis can be very broad, but it can also be focused on a specific area of interest to make the investment as effective as possible. At the outset, we will call you to confirm all of the following.
02We identify your online competition
- The first step in SEO competitor analysis is to identify a few of your company's strongest and most important competitors on the internet. We will use both your list of direct competitors and our own research of the online environment.
03We will use the necessary tools
- We use your internal tools such as Google Search Console and Google Analytics, but mainly data from third-party competitive analysis tools such as SimilarWeb, Ahrefs, Semrush, Pagespeed Insights, Marketing Miner and others. We also don't forget common sense so that we can draw comprehensive conclusions from all the tools.
04We set goals
- From the comparison with the competitors, we will set sub-goals that the website should achieve in order to increase the performance of its website.
05We identify opportunities and prioritize
- From partial analyses of competitors (technical SEO, content, linkbuilding, ...) we define the main difficulties and opportunities for improvement. We do not forget about prioritization, which is based not only on the benefits of optimization, but also on its difficulty (especially on the development side).
06We hand over and consult the output
- We will present the outcome of the analysis to you, either online or in person. We will highlight the main findings and recommend next steps. If necessary, we are also on hand for follow-up consultations - for example, to check the correctness of deployed adjustments.
Why put yourself in our hands?
How we and ČSOB Pojišt'ovna increased blog traffic by 620% thanks to featured snippets
- increased traffic to the blog about
620 %
- WEBTOP100 SEO of 2021
2nd place
ČSOB Pojišt'ovna came in 2nd place in the WebTop100 competition in the SEO of the Year 2021 category. We decided to share part of the work behind the project, which shows how to make the most of the combined expertise of an SEO specialist and a senior copywriter, in this case Petr Hlaváč and Dana Grófová.
An 888% increase in unpaid traffic worth hundreds of thousands of crowns per month. AutoPalace SEO success secrets
- increase in unpaid traffic by
888 %
- Internet Effectiveness Awards competition
first place
In this case study, we look at the strategic approach, initial challenges and key steps that led us to great results and first place in the prestigious Internet Effectiveness Awards (IEA) in the performance marketing category.
AutoPalace
Why order a competitive analysis from us?
The largest SEO team
We have the largest agency SEO team in the Czech Republic and Slovakia with extensive experience.
Awards
We have a proven track record of regular awards in competitions such as WebTop100 and IEA.
Stable base of satisfied clients
We bring great results to our clients, which we can prove not only with awards in competitions, but also with many satisfied references.
Experience
We have experience with e-shops and lead gen sites, with market leaders and ambitious start-ups.
International projects
We are able to cover not only the Czech and Slovak markets, but also most of Europe.
The first step is up to you
Why us?
- Thousands of analyses performed
- Hundreds of satisfied clients
- Proven results and prestigious SEO awards
Our expertise confirmed
FAQ
How much does a competitive analysis cost and how long does it take?
The processing time is usually 3 to 5 weeks depending on the scope and current capacities.
The price varies according to the size of the site and especially the industry in which you do business.
- Smaller industries - 26 250 CZK to 35 000 CZK
- Medium industry - 35 000 CZK to 52 500 CZK
- Large industry - from 52 500 CZK
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website, which aims to improve organic (unpaid) positions in search results (in SERPs). This means that when people search for information related to certain content, they are shown (apart from advertising) the most relevant and, more importantly, user-optimised websites.
Why should I invest in SEO and not PPC?
If your business is more of a 100-meter sprint than a marathon, pour everything into PPC. But if you're building a long-term sustainable business, you'll do much better and ultimately much cheaper with quality SEO.
Search engine optimization will bring you organic traffic and with it, amazing independence from paid campaigns and high credibility. Of course, it is ideal to use a combination of both activities as they complement each other effectively.