01We know your business
- We start with a thorough analysis of your market, including its size, trends and competition. We gather data on your existing and potential customers.
Segmentation and targeting
Are you planning business activities? Then market segmentation should be one of the first activities you focus on. Segmentation will help you understand who you are selling to and under what conditions the customer is buying. This lets you know how to target - targeting.
How do we proceed with segmentation and targeting?
02We define the objectives
- Set clear goals that you want to achieve. These goals may include increasing sales, attracting new customers, improving customer loyalty or increasing brand awareness.
03Segmenting
- We divide the market into smaller, homogeneous groups of customers (segments) based on relevant criteria. We use various segmentation criteria such as demographic, geographic and behavioural factors.
04We profile
- For each segment, we create a detailed profile that includes its characteristics, needs and preferences to gain a deeper understanding.
05Targeting
- We evaluate the attractiveness of each segment based on factors such as segment size, growth potential and profitability. We will select one or more segments to target with our marketing activities.
06We implement
- We will launch marketing campaigns aimed at selected target segments.
Why do you need segmentation and targeting?
Why us?
How we spiced up the Dáme jídlo blog and brought 126,000 readers to it
- brought to the blog
126 000 readers
- published articles
140
We started our cooperation in February 2019 with an in-depth analysis of SEO opportunities. Organic search for the main phrases in the segment We Give Food largely covers, so we did not focus only on the segment of food delivery when analyzing the opportunities, but we analyzed the food segment as a whole, i.e. all opportunities when a user searches for any information about food.
Let's get the food
Certificates
FAQ
What is market segmentation and what is targeting?
Market segmentation is the process of dividing the total market into smaller, homogeneous groups of customers (segments) that have similar needs, characteristics or behaviours. Targeting is the process of selecting one or more market segments on which a firm will focus its marketing activities.
Why are segmentation and targeting important?
- They enable companies to better understand their customers.
- They increase the effectiveness of marketing campaigns.
- Improve customer satisfaction.
- Enable companies to gain a competitive advantage.
- Improve product and service development.
What tools are used for segmentation and targeting?
- CRM systems (Customer Relationship Management).
- Web and social media data analysis tools.
- Market research tools.
- Email marketing tools.
Work with us
Why us?
- On the market for over 10 years.
- 200+ clients.
- We can do all online marketing activities internationally.
Brands that trust us:
Eurowag
Vodafone
Moneta
