Creating a publication plan
A sophisticated publishing plan is the genius of a successful blog. A plan built on data will help you uncover the supporting themes and content that will attract readers and customers. Comprehensive content plans are our specialty. That's because they combine hard data, compelling topics, and have business potential.
Why do you need a clear publishing plan?
How do we go about creating a publication plan?
01We'll get to know your business
- We'll find out what your business is about, then conduct a content analysis of your competitors' blogs and industry sites.
02We get the data we need
We use marketing tools to get relevant data and keywords. We will prepare a content gap analysis to reveal content gaps compared to your competitors.
03We will create a publishing plan
- On the basis of the collected data, we will prepare attractive article topics, rank them according to the recommended publication date and add keywords that should not be missing in individual articles. When creating the publication plan, we work with marketing tools such as Marketing Miner, Ahrefs, SEMRush, Google Analytics, Google Search Console and others.
Why have a publishing plan created by the evisions team?
Expertise
Our team consists of top specialists in the field
Creativity
Our senior copywriters will write great copy on any topic
Experience
We have extensive experience from dozens of projects of all types and sizes
Complexity
Consultants from SEO, PPC, UX, copywriting, social media and other sectors of internet marketing collaborate on the project
Flexibility
We listen to our clients, deliver expert recommendations
Create a publishing plan with us
Why us?
- Dozens of analyses performed
- Gain insight into your competition
- We can analyse in Slovak, English, German, Polish or French.
FAQ
What does the publication plan contain?
Each publication plan shall include, as appropriate:
- The topic/idea for the article.
- Appropriate date of publication of the article.
- Appropriate category for the article.
- Keywords and their searchability.
- Additional information on the topic: recommended length, format, etc.
- Seasonality of the topic.
- The overall searchability of the topic.
- An estimate of the contribution of organic traffic.
What does the publication plan look like?
