Mailing and newsletter creation
Mailings are not just regular newsletters sent out to all your customers. It's strategic data work and personalized automation that's more akin to targeted PPC campaigns than an e-magazine. For us, the future of online marketing!
Why do you need a mailing?
How do we do mailing?
01Definition of the goal
- What do you want to achieve with the newsletter? To build a brand, increase sales or get customer feedback? We'll define all of this at the kick-off meeting.
- We'll look at what data you have on your customers and what you can measure. Data is key!
02Segmentation and databases
- We'll divide your customers into groups based on their interests, past purchases, current behavior, or demographics, so that everyone only receives content relevant to them and doesn't unsubscribe.
03Content planning
- We will propose specific automated scenarios and conditions for their execution. For example: 7 days after a customer orders X, Y will go out on him if he doesn't pay Z.
- In addition to conversion emails, we'll develop a strategy and concept for the newsletter content and its frequency.
04Newsletter creation
- We are looking into the execution of specific mailings, both automated mailings and content newsletters.
- We will prepare graphic and textual designs that we will fine-tune together to perfection.
05Measurement and analysis
- We track statistics, mainly opens, clicks, unsubscribes and sales. Based on the data, we optimize the mailing and improve the items.
Why entrust mailing evisions?
Experience
We have extensive experience from dozens of projects of all types and sizes.
Expertise
We have great creative and technical copywriters and in-house analytics and UX departments to help them maximize conversions.
If you don't read this box, you're missing out!
The subject of the email is basic. We can't move without users "just having to click on it", but luckily we know how to do it.
Complexity
Mailing must fit perfectly into your content marketing. And we are experts at it!
Do mailing with us
Why us?
- We work with the best
- We have our own UX and analytics department
- We know that automation and personalization are a goldmine
- Our creative is fun!
We are trusted by the following brands:
DAS
Medovnik
Planteray
Notino
FAQ
How does mailing compare to other channels?
Email marketing has a higher click-through rate than social media; the average email click-through rate is 2.3%, compared to 1.5% for Facebook. The return on investment (ROI) is then from a completely different universe. For mailing, it is quoted at around 4,200%.
I'm targeting Gen Z. Do I need a mailing?
Everyone has email - even young people need it to communicate with their school, bank or social media accounts. Research shows that around 76% of 16-24 year olds use email, so yes.