1st place - Banks, Insurance, Finance
Internet Effectiveness Awards 2024
Content marketing
Social networks, blogs, newsletters and videos or podcasts. These are all strategic activities that are proven to increase organic traffic and build customer relationships. We can help you identify what's relevant to you, and we can get right to work together.
Why do you need quality content?
01You get more loyal and loyal customers
- Regular, long-term communication helps you to be top of mind with your customers, which has been proven to lead to higher sales and a stronger brand.
- Customers who have found you through a common theme are statistically more loyal than those you've targeted with advertising, and are more likely to return.
02You build trust
- When you use your expertise and value to help customers solve their problems, entertain them or develop them over the long term, you earn their trust - later expressed in money.
- Because people buy from who they trust - If customers trust you to deliver quality, they'll always have an easier time making purchasing decisions. It's the same with second chances if you fail once.
03You will increase sales
- Confidence is an inflation-proof currency. Trusted brands don't have to fight for customers on price because people are willing to pay a little extra for security.
- A higher return on your investment will itself ensure creative and interesting content that stands out in the advertising clutter.
- With quality content and higher retention, you will save in the long run in performance advertising and the endless battle for attention.
Why us?
How we and ČSOB Pojišt'ovna increased blog traffic by 620% thanks to featured snippets
- increased traffic to the blog about
620 %
- WEBTOP100 SEO of 2021
2nd place
ČSOB Pojišt'ovna came in 2nd place in the WebTop100 competition in the SEO of the Year 2021 category. We decided to share part of the work behind the project, which shows how to make the most of the combined expertise of an SEO specialist and a senior copywriter, in this case Petr Hlaváč and Dana Grófová.
How we spiced up the Dáme jídlo blog and brought 126 000 readers to it
- brought to the blog
126 000 readers
- published articles
140
We started our cooperation in February 2019 with an in-depth analysis of SEO opportunities. Organic search for the main phrases in the segment We Give Food largely covers, so we did not focus only on the segment of food delivery when analyzing the opportunities, but we analyzed the food segment as a whole, i.e. all opportunities when a user searches for any information about food.
Let's get the food
Why content from evisions?
Creativity
We have a team of professionals with many years of experience.
Experience
We are proud of our proven track record and industry awards.
Quality
We are meticulous and reliable, we meet deadlines.
Comprehensive services
We know what's needed, and luckily we also have SEO and UX experts.
Client orientation
We can design and create the content your brand needs.
Certificates
How do we go about creating content?
FAQ
Isn't content marketing too expensive for smaller companies?
Content marketing doesn't have to be expensive - it's important to do it effectively and with a clear purpose. If your target audience is the Alpha generation, we won't write a blog or create Facebook content, if your business isn't retention, we won't do a mailing but focus on building trust, and if seniors make most of your sales, we won't record podcasts. These things are probably obvious at first glance, but there are dozens of similar nuances. We can identify them, dive into just the effective channels and with the right formats, and save a lot.
Can I measure content marketing? How do I know if I'm getting a return on my investment?
Of course. You can track traffic, time on page, conversions, search rankings or number of enquiries. We'll work with you to choose the specific metrics. The bottom line is that when content is done well, it attracts the right people who are more likely to take the desired action in the end.
Why should I invest in content when I can pay for advertising and get results right away?
Depends if you're running a marathon or a hundred. While advertising only brings traffic while you're paying, content works over the long term - it can help people find you months or years (depending on the industry and topic) after publication. But ideally, you want to combine the two: advertising brings speed, content brings stability and, most importantly, trust.
Do content marketing with us
Why us?
- Dozens of analyses performed
- Gain insight into your competition
- We can analyse in Slovak, English, German, Polish or French.
Brands that trust us:
Fever tree
Heureka
Vodafone
Slevomat
