Creating a content hub
There are studies that confirm that dividing large texts into a content hub (topic cluster) leads to an increase in organic traffic of up to 1,000%. That's why a content hub is something we want to pay attention to - just like your texts.
Why do you need a content hub?
How do we work when creating a content hub?
01Define the objectives and target group
- Determine exactly who you want to create for and what you want to achieve (increase awareness, generate leads, etc.). Define your target audience and target their needs.
02We choose a topic
- Choose a relevant text topic that relates to your business and enriches your target audience. We'll create a structure with a main topic and subtopics, which will be the individual articles that make up the hub.
03We'll use the keycard and the competition
- Using the appropriate tools, we select the keywords that the hub should contain and that we want to use in the articles. We will analyze the competitors, how well they can work with the hub and where they can be outperformed.
04Create a pillar page
- We will write a comprehensive article that covers the topic and is the cornerstone of the entire hub. The article must be well structured, with a headline, sub-headings and keywords.
Why have a content hub made by evisions?
Creativity
Our senior copywriters will write great copy on any topic
Experience
We have extensive experience from dozens of projects of all types and sizes
Complexity
Consultants from SEO, PPC, UX, copywriting, social media and other sectors of internet marketing collaborate on the project
Create a content hub with us
Why us?
- Dozens of analyses performed
- Gain insight into your competition
- We can analyse in Slovak, English, German, Polish or French.
FAQ
What is a content hub and how does it work?
A content hub, otherwise known as a topic cluster, is a site that provides readers with all the information they are looking for. Instead of one long article on a single page, the text is divided by topic into several shorter articles that are thoroughly linked internally. The main page (pillar page) dominates the middle and gets bigger, pointing just to the shorter articles that develop the topic.
What kind of website is the content hub suitable for?
Content hub is suitable for any site that wants to increase organic traffic, improve user experience, increase site authority and keep readers on the site longer.