Managing the company blog
A functional blog is one of the most effective content marketing tools. Valuable content will reach new customers, and those existing customers will be happy to return to your website. If you want to give your blog a clear direction, put yourself in our expert hands.
Why do you need a well-run blog?
How do we work when creating a company blog?
01We build content on data
- For a blog to really work, enough time and effort must be devoted to it. Based on keywords, we will select appropriate topics, create a publishing schedule and suggest a frequency of publication.
02We know your business
- In the initial phase of cooperation, we first get to know your business and your marketing goals, and define your target audience.
03We set up processes
- We're not a corporation, but we've found that setting up approval processes and firm deadlines makes collaboration easier. We will agree whether everything will be under our direction or whether you want to deploy the articles on the website yourself.
04We will create a publication plan
- Based on your goals and with the help of marketing tools, we will first create a publishing plan for the blog. A cleverly designed plan will ensure that we write about what people are searching for online and what they are actually interested in. We'll suggest topics and types of content, assign keywords, set a publication date, and make sure it all has a head and a tail. We will then send you the plan and agree on the final form.
05Create a basic blog strategy
- We then choose and set the appropriate tone of communication and design a strategy regarding the structure, visuals and the way the articles are handled. We will discuss all this with you and, if necessary, incorporate your wishes and requirements.
06Let's get to writing
- We have goals, processes and a publishing plan, and we have no choice but to start writing. In addition to the text, we will also focus on the visuals of the articles and design banners, tips, boxes or infographics if needed. We price the preparation of graphic documents beyond the scope of cooperation.
07We deliver articles to the audience
- Writing an article is not the end of our work. We will think about and suggest ways to get the articles to the widest possible audience. In addition to paid promotion on social media, this may mean linking to newsletters or PPC advertising.
08We evaluate and report
- We regularly evaluate the articles to make sure they are working and meeting their objectives. If necessary, we then revise and optimize them. In addition, a simple blog evaluation report will land in your email inbox every month.
Why have your blog managed by the evisions team?
Expertise
Our team consists of top specialists in the field
Creativity
Our senior copywriters will write great copy on any topic
Experience
We have extensive experience from dozens of projects of all types and sizes
Complexity
Consultants from SEO, PPC, UX, copywriting, social media and other sectors of internet marketing collaborate on the project
Flexibility
We listen to our clients, deliver expert recommendations
Write a company blog with us
Why us?
- Dozens of analyses performed
- Gain insight into your competition
- We can analyse in Slovak, English, German, Polish or French.
FAQ
Why is a company blog important?
Having a company blog will make you visible online, build trust with customers, gain new customers and convert more conversions.
How to choose topics for your blog?
It is important to define the target audience and set the tonality with which you will communicate with them. Based on SEO analysis, keyword analysis and competitor analysis, the topics that your readers are interested in and searching for will emerge. A publishing plan will then be set up accordingly.
What SEO tools are used to create a blog?
- Google Search Console - monitors your blog's performance in search engines.
- Google Analytics - measures traffic and user behaviour on your site.
- SEMrush - a comprehensive SEO, PPC and competitive analysis tool.
- Ahrefs - another comprehensive tool that offers detailed information.