Online marketing in the Czech Republic

Internet advertising and marketing can help you increase your brand awareness and bring in new customers. Thanks to our wide range of online marketing services, we can design a suitable strategy that comprehensively combines the potential of all channels. Their synergy will bring you the best business results. We focus on long-term cooperation based on the satisfaction of both parties. So, if you are serious about your online presence, we will be happy to discuss with you the possibilities of succeeding in the online environment.

We help our clients with online marketing through the following channels:

  • Search Engine Optimization (SEO): our SEO team is one of the largest in the country.  Our great specialists will uncover your website’s strengths and weaknesses and help you achieve your business goals.
  • PPC advertising: at the beginning of our cooperation, we will establish an effective strategy and structure for your PPC campaigns and, through ongoing monitoring and optimization we will support you in completing your business objectives. 
  • Social Media: we will choose the most effective social media strategy which will bring you both revenue and increased brand awareness at minimal cost.
  • Emailing: email marketing is considered as one of the most powerful online marketing tools.  Customers who have already purchased from you will gladly entrust themselves to your care again. We can help you set up a strategy, choose a mailing system and reach out to individual customers.
  • Linkbuilding: creation of  SEO analyses, linkbuilding strategies, keyword analyses, SEO for foreign markets
  • Display advertising, retargeting, real time bidding, video marketing, penalty removal, online reputation management, content marketing, UX and increasing business efficiency, web analytics, affiliate marketing, online PR, copywriting, copyediting and more.

PPC advertising in the Czech Republic

Managing PPC campaigns in the Czech Republic

We have extensive experience in both performance-oriented PPC advertising and brand awareness building. However, it’s clear that both these terms can be quite vague and abstract at first glance. Therefore, we list the specific activities we handle and use most often:

  • Google Shopping and Product campaigns in Sklik – currently, the most converting customer acquisition channels for e-commerce stores
  • Search Network – standard adverts appearing above organic search results; an important source of customers in ecommerce which can also be used creatively for brand building
  • Display (banner advertising) – a great way to reach your target audience as they browse different sites
  • Remarketing – a great way to reach back to the visitors of your website
  • Video advertising on YouTube – it is said that a picture is worth 1,000 words and a video is worth more than 1,000 pictures; probably the most used branding tool at the moment
  • App promotion – an ideal way to get your app to the right users
  • Price Comparison Sites – a vital sales channel for many e-shops

We carry out our services at the highest level of professionalism in Czech, Slovak, Polish, German and English.

Our PPC service

  • long-term PPC management
  • long-term management of price comparison sites 
  • YouTube advertising
  • PPC campaign audit
  • audit of price comparison sites 
  • strategies for PPC campaigns and price comparison sites 

What are the benefits of PPC advertising?

It is essential to have well-defined goals to start with. PPC advertising can deliver perfectly:

  • Performance
  • Branding

Clients often require a mix of several activities, which is no problem for PPC advertising. On the contrary, synergistic effects can be used very well. Branding, for example, can have a very positive effect on the performance of campaigns.

Search engine optimization (SEO) and linkbuilding in the Czech Republic

You can reach up to 81% of the population of Czech Republic with your website. But do you know how to do it? We can help you optimize your website so that it ranks first in search engines and address more users. 

We provide full-service SEO (search engine optimization), linkbuilding, penalty removal, SEO analysis, technical and content strategies, traffic drop analysis as well as traffic increase

Our services: SEO and linkbuilding

We provide complete services in SEO and linkbuilding, in particular:

  • Long-term search engine optimization
  • Acquiring backlinks
  • SEO analyses
  • Linkbuilding strategies
  • Keyword analyses
  • Traffic drop analyses
  • Content strategies
  • SEO copywriting
  • Competitor analyses
  • Technical audits
  • Individual SEO training
  • SEO consultancy (SEO consultation)
  • SEO management
  • Website business effectiveness analyses
  • Traffic analyses
  • Penalty removal
  • Image optimization
  • YouTube video optimization
  • Microformats implementation
  • Mobile SEO
  • Local SEO

SEO in the Czech Republic in practice

The basis of successful SEO is the analysis of the current state of the website, on which the subsequent SEO strategy is based. We use the following methods:

  • In-depth keyword analysis
  • Analysis of content and technical deficiencies of the website
  • Backlink analysis
  • Competitor analysis
  • SEO strategy creation
  • Creation of an action plan
  • Adjustment of site structure
  • Creating new landing pages for main, secondary and longtail keywords
  • Modification and optimization of content on the website
  • Revision and elimination of technical deficiencies
  • Adjustment of internal linking of the website
  • Deployment of microformats
  • Creation of tags
  • Implementation of linking of internal search pages
  • Snippet optimization
  • Periodic building of backlinks (off-page factors)
  • Traffic targeting
  • Traffic analysis
  • Conversion rate optimization
  • Finding opportunities to maximize the site’s business goals
  • Examination and reporting of results

International SEO: We can help you succeed in other 

SEO and linkbuilding have their own specifics in each country, which you need to know and adapt to. Knowledge of the market, its size, price range or the right contact database can greatly improve the course of our cooperation and prevent unnecessary mistakes. We currently offer search engine optimization for the following foreign markets:

Markets for which we directly optimize websites:

  • International (english speaking markets: UK/US)
  • CEE region
  • Poland
  • Slovakia
  • Hungary
  • Bulgaria
  • Slovenia
  • Croatia
  • Albania
  • Montenegro
  • Serbia
  • Bosnia and Herzegovina
We can help you find an agency and coordinate communication on the following markets:
  • French-speaking countries
  • Romania
  • Italy
  • Spanish-speaking countries (Spain, Mexico, etc.)
  • Portuguese-speaking countries (Portugal, Brazil, etc.)

How does cooperation with us look like

  • At the beginning, we will get to know your business in detail and conduct all the necessary analyses. Then we will find the main strengths and potential threats, take everything into account and design the best solution for you
  • We will define our goals, which will then determine the strategy we will prepare for you
  • We will set firm deadlines and we will meet them
  • We will keep you informed about current activities and flexibly respond to your suggestions
  • Each month you will receive a professional detailed report from us summarising the results of your campaigns with expert commentary
  • We’ll be constantly in contact and plan our work so that it leads to the achievement of our set goals

Why choose us

  • We follow the 80/20 rule – we won’t offer you nonsense, but only the services that will lead you to your goal the fastest
  • Initiative is our own – we enter the cooperation with our own opinions and suggestions that are based on our extensive experience
  • We take a long-term and comprehensive approach to all projects – with us you don’t just get isolated campaign creation, but a partner you can rely on for other online channels as well
  • We are results-oriented – we won’t fool you with excuses and offer you something you don’t really want; our focus will be primarily on achieving your goals
  • We are professionals – this is proved by numerous satisfied clients as well as by partnerships with Google and Seznam
  • We view PPC as part of the marketing mix – we connect PPC campaigns with other online channels (most often we work on the See-Think-Do-Care framework)
  • We’re not afraid of new things – if they make sense for your business, we’ll gladly discuss them and help you implement them

Business models of cooperation

The business model of cooperation depends on the definition of a measurable objective (KPI), but most often we use the following models or some combination of them:

  • Fixed flat rate – you pay a fixed amount each month and know exactly what activities we regularly perform for you 
  • Performance lump sum – you only pay when the set KPIs are met
  • Hourly rate – each month you pay only for the actual hours, which we first agree on in advance

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